AI will make relationship capital the most valuable asset a solo business owner has. Not content. Not funnels. Not automation. The old, slow work of building trust with real people. Technology can help keep you visible, but only relationships make you memorable.

When business slows down, don’t think of the extra time as free time. Think of it as available capacity. Use it to create something, market your business, try an experiment, clean up what you’ve neglected, and stay visible. You can’t control when new business comes through the door, but you can control what you do while you’re waiting.

Being technically self-employed and actually running a business aren’t the same thing. This issue of Solo(ish) explores the gap between the two, and why the freedom of working for yourself always comes bundled with the fear of the sinkhole behind you.

Before we get into today’s piece, a quick note. Before we get...

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