Free brand Checkup
How Healthy Is Your Brand?
A quick 10-question assessment that helps founders and business leaders identify blind spots, clarify priorities, and uncover opportunities for growth.
Answer ten questions and receive an instant Brand Health Score along with practical recommendations for what to focus on next.
WHY TAKE THE CHECKUP
A Quick Strategic Health Check
Most business owners don’t intentionally neglect their brand.
Growth happens. Markets change. Priorities shift.
The Brand Checkup helps you quickly evaluate the fundamentals that support a strong brand and identify areas that may deserve attention.
Think of it as a strategic check-in—not a comprehensive audit.
Who This Is For
Founders, business owners, and marketing leaders responsible for growth and direction—especially when marketing feels harder than it should.
This is designed for decision-makers—not marketers looking for more tactics.
When to Use This
Most businesses don’t revisit their brand strategy until growth creates new challenges.
When priorities shift, marketing feels less effective, or decisions become harder than they should be, the Brand Checkup provides a quick way to identify blind spots and refocus on what matters most.
Built From 30 Years of Brand Strategy Experience
The Brand Checkup is based on the same strategic principles used to evaluate positioning, messaging, marketing, and brand alignment.
It won’t solve every problem.
It will help you identify where to look next.
BEGIN THE CHECKUP
10 Questions. 10 Minutes. Greater Clarity.
Answer each statement honestly based on how your business operates today—not how you hope it operates.
Your results will highlight strengths, blind spots, and opportunities for improvement.
The goal isn’t perfection. The goal is clarity.
COMMON QUESTIONS ABOUT THIS SCORECARD
Frequently Asked Questions
What is the Brand Checkup?
A quick self-assessment designed to evaluate the health of your brand across ten foundational areas.
How long does it take?
Most people complete the assessment in 15 minutes or less.
Is this a brand audit?
Who is it for?
What happens after I complete it?
Do I need to work with you to use it?
Clarity Creates Better Decisions
Strong brands aren’t built by accident.
They’re built through consistent attention to positioning, messaging, customer experience, and strategic focus.
Start with a simple checkup. Then decide what comes next.