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Insights on being Solo(ish)
Solo(ish) – Going Solo is Scary

Andy Brenits

Principal, Brenits Creative

Halloween has me thinking about ghosts, zombies, and all kinds of scary things. But you know what’s really scary? The day you decide to work for yourself. No safety net. No steady paycheck. No client pipeline. Just you—your skills, your decisions, your name on every invoice. Some people jump. Others get pushed. And being pushed […]

Working for yourself doesn’t mean you work alone.

Halloween has me thinking about ghosts, zombies, and all kinds of scary things.

But you know what’s really scary?

The day you decide to work for yourself.

No safety net. No steady paycheck. No client pipeline. Just you—your skills, your decisions, your name on every invoice.

Some people jump. Others get pushed.

And being pushed can be even scarier, because going solo wasn’t part of the plan.

I’ve done it twice.

The first time I jumped. The second time, I was pushed. Both were terrifying—but for entirely different reasons.

Here’s the truth: every solopreneur I know has faced that fear at some point. The difference is, they moved forward anyway. They didn’t wait until they had it all figured out. They learned by doing.

In my latest Solo(ish) article, I share what both experiences taught me about fear, freedom, and what it really takes to build a business that lasts.

→ The Scariest Thing I’ve Ever Done: Going Solo

Whether you’re thinking about going out on your own—or already deep in the solo trenches—this one’s for you.

– Andy

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years of experience across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

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