10 Questions. 10 Minutes. What’s helping, or hurting, your brand? →
Every startup has a to-do list. Build the product, hire the team, land the customers. Brand usually sits near the bottom, but it’s already happening whether you’re managing it or not. Here’s the to-don’t list: seven mistakes that undo the reputation you were hoping to build..
In 1998, a direct ultimatum from a freelance client forced a choice: stay in a stable corporate job or bet on self-employment. A lunch with a cousin who’d built his own law practice from nothing delivered the advice that’s held true ever since, that owning a business means running just ahead of a sinkhole that never stops expanding.
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One A Day Vitamin’s decision to cast Ludacris as their spokesperson wasn’t random. It’s a lesson in understanding your brand’s audience. Knowing your audience isn’t just their age, income, or job title, it’s understanding what they value, who they trust, and how they see themselves. The brands that win go beyond demographics.
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Halloween has me thinking about ghosts, zombies, and all kinds of scary things. But you know what’s really scary? The day you decide to work for yourself. No safety net. No steady paycheck. No client pipeline. Just you—your skills, your decisions, your name on every...
In his latest interview with Bold Journey Andy Brenits shares insights on overcoming imposter syndrome, building a creative career, and empowering solopreneurs.
Andy Brenits shares a branding case study in ArtDirectors.io’s expert roundup, “What Branding Challenges Have You Faced?” He explains how a gamified, user-centered brand strategy for complex financial software helped elevate the user experience and contributed to the company’s acquisition by EY.
Andy Brenits was quoted in the article “How Do You Ensure Consistency in Brand Messaging Across Multiple Channels?” along with other experts on branding and messaging strategy.
I was interviewed by VoyagePhoenix about my professional journey from corporate employee to entrepreneur and independent strategy consultant. In the interview, I shared insights into my background and experience and my transition to consulting.
I was recently interviewed for the second time on the "I Am CEO Podcast." In this episode, titled "IAM2159 – Creative Strategist Helps Businesses Compete with the Big Brands," I shared my insights and experiences on various aspects of branding, the use of technology...
Andy Brenits was quoted in the article “Building a Personal Brand While Employed,” exploring building a personal brand on the job.
Downtime for solopreneurs and small business owners is essential for boosting productivity, creativity, and work-life balance. Learn why taking breaks, whether through vacations or sabbaticals, is key to preventing burnout and ensuring long-term business success.
Brenits Consulting & Creative (Brenits Creative) has been honored as one of the Best North American Business Consulting Companies by DesignRush, a leading B2B digital marketplace that connects brands with top agencies. This prestigious recognition underscores our expertise in branding and consulting services, highlighting our unwavering commitment to helping businesses grow and thrive.
Discover insights from my featured interview on using competitive analysis for strategic marketing pivots, shared on DigitalMarketingManager.io.