10 Questions. 10 Minutes. What’s helping, or hurting, your brand? →
Should you rename your business? Most people start with the wrong question, will this name make me sound bigger, more established, more legitimate? The real question is what you want to be known for. That’s positioning, and it’s the thing that actually determines whether your name works for you.
Every startup has a to-do list. Build the product, hire the team, land the customers. Brand usually sits near the bottom, but it’s already happening whether you’re managing it or not. Here’s the to-don’t list: seven mistakes that undo the reputation you were hoping to build..
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
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You don’t always know what’s “on-brand” until you’re standing in the middle of it. A regularly scheduled board meeting lost its agenda and turned into an unplanned 90-minute roadmapping session. A reminder that the best work often skips the plan entirely. Recognizing that moment when it’s happening isn’t luck; it’s a skill worth building on purpose.
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Before we get into today’s piece, a quick note. Before we get into today’s piece, a quick note. I’m intentionally pressing pause on Solo(ish) on LinkedIn for now. This isn’t a goodbye, and it’s not a change in who I’m writing for. It’s a consolidation of how I share...
Even the most underwhelming networking events can lead to meaningful business opportunities. Consistent outreach, follow-up, and simply showing up—especially when it’s inconvenient or awkward—are essential parts of building a sustainable solo business.
Not every business deal is about immediate profit—some opportunities create long-term value that leads to greater success. Taking on strategically valuable projects, even at a lower rate, can refine services, build strong relationships, and open new doors. Knowing when to pursue an opportunity and when to say no helps balance profitability with sustainable business growth.
Stop letting overthinking, analysis paralysis, FOBO, hold your business back. You can make faster, more confident choices that drive progress…if you let yourself.
Referral marketing isn’t just a strategy—it’s the backbone of sustainable growth. Referrals harness the most powerful form of advertising: personal recommendations. Turning satisfied customers into enthusiastic advocates can build trust, attract new clients, and create lasting loyalty without stretching your budget.
Referral marketing is a powerful strategy for small businesses, using personal recommendations to build trust, attract new customers, and foster loyalty—all while keeping costs low. It reflects the quality of your business and the trust it inspires, turning happy customers into enthusiastic advocates
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food.
The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.
Andy Brenits shares branding strategy advice in CMO Times, highlighting how a Brand Positioning and Messaging Guide ensures consistent, unified messaging across all platforms.
Andy Brenits shares expert insight on BhavikSarkhedi.com about how personal branding helps entrepreneurs and small businesses stand out, build trust, and grow.