10 Questions. 10 Minutes. What’s helping, or hurting, your brand? →
As businesses grow, their brands often lag behind. Positioning becomes less clear, messaging grows inconsistent, and marketing stops reflecting who the business has become. When your brand no longer aligns with reality, the hidden costs quietly affect marketing, decision-making, and future growth.
Most businesses have trouble growing because they hang on to too much from the past. Over time, they gather services, processes, messaging, and assumptions that used to work but don’t anymore. Growth isn’t always about adding more. Sometimes, moving forward means letting go of what no longer fits.
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A referral may introduce you, but AI is increasingly making the first impression. As more prospects turn to ChatGPT, Claude, Gemini, and other AI tools to evaluate people and businesses, your reputation depends on more than search rankings, it depends on the body of work you’ve published over time.
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I closed a new deal this week. It’s not for a ton of money, and some of the business coaches I admire might even say it’s a bad idea. But I don’t care. Because this deal isn’t just about the money—it’s about the opportunity. It’s not a big branding project or a...
I’m thrilled to have been interviewed by my friend and colleague, Harrison Wise, for the “FOAFing around with…” series, which features members of FOAF (Fraction of a Fraction).
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.
Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.
The importance of brands is something we all understand. Brands connect emotionally with customers and help people remember and recognize a company. It is essential to have a strong brand because it can increase customer loyalty, create a sense of trust and confidence, and help a business stand out from the competition.