BROWSE BY TOPIC
ALL | BRAND STRATEGY | MARKETING & GROWTH | LEADERSHIP & MANAGEMENT | SELF EMPLOYMENT & PRODUCTIVITY | IMPACT & RESULTS | NEWS
NEWSLETTERS
Brand strategist Andy Brenits will speak at the TENWEST Festival on March 27, 2026 in Tucson, Arizona. His session, “You Don’t Have to Cold Call (If You Don’t Want To),” will share practical marketing strategies for creatives who want consistent work without relying on cold calls or sales-heavy tactics.
Andy Brenits will present “Own Your ‘It’ Factor” at the Queen Creek Chamber’s Business Builders Series on April 17. This interactive workshop will help entrepreneurs clarify what makes their business unique and learn how to communicate that value clearly to customers and prospects.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Happy Thursday from the home office in Phoenix, where summer break means we stay inside until it cools off (so I’ll see you sometime in September). I just got back from a week at the beach with my family, where it was 70 degrees all the time. After months of hard...
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
Effective brand naming isn’t emotional or political—it’s strategic. It should align with your positioning, resonate with your audience, and be memorable enough to stand on its own. More than a trivial detail, a name plays a critical role in shaping perception, signaling value, and reinforcing your brand’s promise. A weak or confusing name can dilute impact and force your brand to work harder to stay top of mind. Ultimately, naming is both a creative and disciplined process that deserves as much attention as any other aspect of branding.
Last year I wrote about some lessons learned while working in-house that makes me a better consultant and business owner. Today, I'm turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate,...
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
Marketing isn’t just one thing—it’s a diverse ecosystem of strategies that have evolved with technology, consumer behavior, and media platforms. This comprehensive guide explores over 40 distinct types of marketing, from traditional advertising and inbound content to emerging methods like voice, experiential, and neuromarketing. It emphasizes that there’s no single best approach—businesses should choose the right mix based on their audience, goals, and resources. Ultimately, understanding these categories helps brands become more strategic, creative, and effective in how they engage and convert their audiences.
After 15 years of serving early childhood educators, ECE-RJ recognized it was time to strengthen its brand, communications, and membership growth strategy. Through stakeholder interviews, member feedback, brand workshops, and messaging development, we helped the organization clarify its value, align its communications, and create a stronger foundation for future growth. The result was a more cohesive brand, improved marketing, stronger member engagement, and continued membership growth—all while staying true to the organization’s mission of supporting Jewish early childhood educators.
When Cyclone Shipping partnered with Brenits Creative, the goal wasn’t simply a new logo or website. It was about bringing years of ideas, ambitions, and untapped potential to life. Through strategic branding, messaging, sales collateral, and ongoing advisory support, Cyclone Shipping gained greater clarity, renewed confidence, stronger marketing assets, and new business opportunities. The result was not only a more professional brand, but a renewed sense of excitement and momentum for the future of the company.
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
AdobeStar Properties was preparing for a major relaunch with new investors, luxury properties, and ambitious growth plans. Together, we developed a comprehensive brand strategy that aligned the company’s positioning, guest experience, messaging, and marketing. The result was a stronger, more consistent brand that helped the company stand out in a competitive hospitality market and ultimately earn recognition as one of Santa Fe’s top lodging providers.