2027 Is Coming. Is Your Brand & Marketing Ready? →
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Most businesses focus on logos, messaging, or design. But what actually holds a brand together is consistency. When positioning, messaging, and identity are aligned and applied consistently, decision-making gets easier, marketing becomes more effective, and your brand builds trust over time.
Pricing isn’t just a number, it’s a signal shaped by context. When your positioning is unclear, buyers define your value for you, often leading to price resistance. The issue usually isn’t your pricing—it’s how you’re being perceived.
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Most brands don’t struggle because they lack ideas. They struggle because their positioning, messaging, visuals, and customer experience aren’t working together consistently. Brand consistency is what turns strategy into trust over time.
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My post this morning inspired me to write more about this decision-making challenge. The more I thought about it, the more I realized how often we—myself included—fall into the trap of overthinking. So without overthinking it, I did a bit of research and more writing,...
A timely follow-up can mean the difference between closing a sale and hearing that they hired someone else before you got around to it. Use this hack to never forget to follow-up ever again.
Are you stressed about your next networking presentation? Wondering if your message will land or if anyone will remember what you said? Most people approach these moments the wrong way. They think it’s about standing up, running through a few slides, telling a...
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
If you’re like me, you have changed your approach to networking over the last seven months. As we have learned in our chapter, we can all find new clients by watching out for each other on Facebook. But Social networks are multifaceted tools being used to create awareness, promote, and build relationships!
With social distancing becoming the norm, networking has moved to online platforms, but it is still an essential tool for building relationships. To be successful, you must have the right mindset, where you focus on how you can help others, not how they can help you. This approach builds mutually beneficial relationships, which is the goal of networking. You can start by nurturing existing relationships, checking in on close friends, family, and colleagues. To meet new people, you can target specific groups or be open to random connections. Allocating just 30 minutes a day to LinkedIn can be an effective way to network online by skimming your feed, commenting on relevant articles, and sending personalized messages to your connections.
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.