Most businesses don’t need more ideas. They need clearer direction. In this article I explain the difference between brand strategy and creative strategy, and why clarity leads to better decisions, stronger marketing, and more consistent growth.
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Insights to Help You Build a Better Brand, and Business, That Works for You.
Ideas, observations, and practical frameworks to help founders and business owners make better decisions about brand, marketing, growth, leadership, and self-employment.
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Andy Brenits to Present Marketing Workshop at TENWEST 2026
Brand strategist Andy Brenits will speak at the TENWEST Festival on March 27, 2026 in Tucson, Arizona. His session, “You Don’t Have to Cold Call (If You Don’t Want To),” will share practical marketing strategies for creatives who want consistent work without relying on cold calls or sales-heavy tactics.
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BrandTherapy Notes #6: The Internet Is Bigger Than Our Echo Chambers
Most businesses concentrate their marketing efforts in the platforms that feel familiar. But attention doesn’t always follow comfort. In this BrandTherapy Note, I explore why LinkedIn isn’t the center of the internet, what Reddit’s ranking reveals about audience behavior, and how to think more strategically about the role each channel plays in your marketing stack.
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Solo(ish) – Serendipity and Spaghetti
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food. Yesterday, I was wrapping up my class at the local campus of a larger university when a colleague pops in to tell me there’s free food—pizza, pasta, cake—the...
How To Use Social Networks to…Network
If you’re like me, you have changed your approach to networking over the last seven months. As we have learned in our chapter, we can all find new clients by watching out for each other on Facebook. But Social networks are multifaceted tools being used to create awareness, promote, and build relationships!
Networking Virtually…tips for the new normal
With social distancing becoming the norm, networking has moved to online platforms, but it is still an essential tool for building relationships. To be successful, you must have the right mindset, where you focus on how you can help others, not how they can help you. This approach builds mutually beneficial relationships, which is the goal of networking. You can start by nurturing existing relationships, checking in on close friends, family, and colleagues. To meet new people, you can target specific groups or be open to random connections. Allocating just 30 minutes a day to LinkedIn can be an effective way to network online by skimming your feed, commenting on relevant articles, and sending personalized messages to your connections.
The Marketing Mix
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Talking the Talk: The Marketing Lexicon
Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.
The Fortune is in the Follow Up
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Your Website Is For Your Prospects
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
How I Killed (and Fixed) My Email Campaigns
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.