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Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.