There was a period between about 2016-2017 where many brands...
ARCHIVES
Self Employment & Productivity
Reflections, tools, and truths for the self-employed life—because doing it solo doesn’t mean doing it alone.
How Much Does Branding Cost?
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
3 Ways To Grow Small Brands On A Limited Budget
We all understand how important brands can be. There are...
When Is It Time For A Name Change?
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
5 Tips on Successful Small Business Branding
We all understand how important brands can be. There are brands...
50 Ways to Differentiate Your brand
Everybody wants a brand that’s different. The irony of that...
The Difference Between Branding And Marketing
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
The Difference Between Branding, Identity & Logo Design
I often talk about how your logo is not your brand, nor is it...
10 Branding Mistakes Your Small Business is Making.
When you think about great branding, Coca Cola’s distinctive...