A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Reflections, tools, and truths for the self-employed life—because doing it solo doesn’t mean doing it alone.
BROWSE BY TOPIC
ALL | BRAND STRATEGY | MARKETING & GROWTH | LEADERSHIP & MANAGEMENT | SELF EMPLOYMENT & PRODUCTIVITY | IMPACT & RESULTS | NEWS
NEWSLETTERS
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
Human beings have base fears such as the need for protection,...
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
Meetings are a necessary evil in our business. Between staff...
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or...
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.
I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
We all understand how important brands can be. There are...