In his latest interview with Bold Journey Andy Brenits shares insights on clarity, purpose, and business growth, explaining why most challenges aren’t execution problems but clarity problems, and how better thinking leads to better decisions.
Insights & Updates
Insights to Help You Build a Better Brand, and Business, That Works for You.
Ideas, observations, and practical frameworks to help founders and business owners make better decisions about brand, marketing, growth, leadership, and self-employment.
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NEWSLETTERS
What Does a Brand Strategist (or Creative Strategist) Actually Do?
Most businesses don’t need more ideas. They need clearer direction. In this article I explain the difference between brand strategy and creative strategy, and why clarity leads to better decisions, stronger marketing, and more consistent growth.
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BrandTherapy Notes #8: Q1 is done. What’s next for Q2?
Q1 is done—and this is where many businesses start to drift. Not because of lack of effort, but because decisions are being made without a clear plan. Using a simple Start, Stop, Continue exercise helps you reset priorities, reduce noise, and make more consistent, on-brand decisions heading into Q2.
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Solo(ish) – Serendipity and Spaghetti
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food. Yesterday, I was wrapping up my class at the local campus of a larger university when a colleague pops in to tell me there’s free food—pizza, pasta, cake—the...
Turning a Vision Into Reality: How Strategic Branding Re-Energized Cyclone Shipping
When Cyclone Shipping partnered with Brenits Creative, the goal wasn’t simply a new logo or website. It was about bringing years of ideas, ambitions, and untapped potential to life. Through strategic branding, messaging, sales collateral, and ongoing advisory support, Cyclone Shipping gained greater clarity, renewed confidence, stronger marketing assets, and new business opportunities. The result was not only a more professional brand, but a renewed sense of excitement and momentum for the future of the company.
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
A Business Relaunch 15 Years in the Making
AdobeStar Properties was preparing for a major relaunch with new investors, luxury properties, and ambitious growth plans. Together, we developed a comprehensive brand strategy that aligned the company’s positioning, guest experience, messaging, and marketing. The result was a stronger, more consistent brand that helped the company stand out in a competitive hospitality market and ultimately earn recognition as one of Santa Fe’s top lodging providers.
How Writing Helps Me Talk About What I Do
I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...
To-Do, To-Don’t, To-Done!
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
Goalsetting With A Vivid Vision Document
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
Plan and run better meetings
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative...
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or even the three roars of the MGM lion we associate certain sounds with brands in the same way that we do their visual logos. These "audio-logos" are so recognizable that you probably heard them in your head...
A Fresh Start: Rebrand Your Business or Refresh Your Website?
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.