10 Questions. 10 Minutes. What’s helping, or hurting, your brand? →
Andy Brenits will present “Own Your ‘It’ Factor” at the Queen Creek Chamber’s Business Builders Series on April 17. This interactive workshop will help entrepreneurs clarify what makes their business unique and learn how to communicate that value clearly to customers and prospects.
Clarity is a competitive advantage, not a luxury. By integrating a Vivid Vision and Brand Positioning into your organizational culture, you move the board from reactive problem-solving to a proactive system of alignment that ensures every decision moves the needle toward a shared future.
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Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.
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We all understand how important brands can be. There are brands that signify all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the company...
A logo is a powerful visual representation of your company. It forms an impression that should be memorable, unique, and positive. An effective logo is the start of a successful corporate identity. Your company can be as up to date in its services and products as you...
There was a period between about 2016-2017 where many brands seemed to combine purpose and positioning. During these two years, it appeared society had an awakening that manifested in multiple, intersectional ways: A significant refugee crisis was happening in Europe;...
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
We all understand how important brands can be. There are brands that signify all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the company...
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
One of the questions I’m asked most often by students and emerging creative professionals is whether they should work freelance, join an agency, or pursue an in-house role. The answer depends on your goals, priorities, and stage of life. Here are lessons from my own 25-year journey across all three career paths.
We all understand how important brands can be. There are brands that are significant all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the...
Renaming during a rebrand isn’t just about getting a fresh look—it’s a strategic move that can redefine how your brand is perceived. Key considerations for choosing a new name include competitive analysis, psychological impact, cultural fit, trademark and domain availability, and the supporting role of taglines. Done thoughtfully, renaming can clarify your value, position you for growth, and signal a bold new chapter in your brand story.