Brenits Creative Principal Andy Brenits has been invited to serve on the Chandler Education Foundation Board, supporting education through strategic leadership.
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Insights to Help You Build a Better Brand, and Business, That Works for You.
Ideas, observations, and practical frameworks to help founders and business owners make better decisions about brand, marketing, growth, leadership, and self-employment.
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You Can’t Stick to the Plan Unless You Make One
You can’t stick to the plan unless you make one. Why planning—not tactics—is the missing link between goals, strategy, and real momentum.
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BrandTherapy Notes #3: A quieter way to close the year
A Start, Stop, Continue list is one of the simplest ways to regain clarity at the end of the year. It helps you choose what to invest in, what to let go of, and what’s already working. And it often leads to calmer, more confident decisions going forward.
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Creative Start-up, Part 6: Inviting Clients to the Party
In-House Business Startup Journal Part 6 Like any business that is launching new products or services, all of the planning and development we have put into the new creative services department will have been for naught if we don’t announce the launch of new processes...
Creative Start-up, Part 5: Planning the Rollout
In-House Business Startup Journal Part 5 After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed...
Creative Start-up, Part 4: Assessment and Planning
In-House Business Startup Journal Part 4 The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start putting together my big...
Creative Start-up, Part 3: Appearances can be Deceiving
In-House Business Startup Journal Part 3 After a few weeks on the job I have heard more airing of dirty laundry than I would have expected. But, this is actually par for the course at any new job, as people begin to get comfortable with me being on the scene as a...
Creative Start-up, Part 2: Talking Less and Listening More
In-House Business Startup Journal Part 2 My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and customary “welcome aboard” hand shaking, I’m also asked about my...
Creative Start-up, Part 1: The New Guy In Town
In-House Business Startup Journal Part 1: I’ve had the privilege of starting a new job 11 times in my career if you include the part-time after-hours teaching gigs. As such I have seen a pretty wide gamut of orientation and on-boarding programs. Some have been great,...
New hire on-boarding: The First 5 Days
As the day approaches for my new hire to start working with the team, I’m thinking about how important his first few days on the job are. These first few days are my only opportunity to make sure he has a smooth transition to his new position, and get him to want to...