Reflecting on a decade in business, this 2025 year-in-numbers recap shares insights, client work, lessons learned, and what’s ahead for 2026.
Insights & Updates
Insights to Help You Build a Better Brand, and Business, That Works for You.
Ideas, observations, and practical frameworks to help founders and business owners make better decisions about brand, marketing, growth, leadership, and self-employment.
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NEWSLETTERS
Make a Start, Stop, Continue List to Bring Clarity to Your Brand and Marketing
When your brand or marketing starts to feel scattered, clarity matters more than new tactics. A Start, Stop, Continue list is a simple three-step tool to help you decide what to focus on, what to let go of, and what’s already working.
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Creative Start-up, Part 12: Failure is an Option
In-House Business Startup Journal Part 12 No, the title is not a mistake. Sometimes, you have to let things fail. I have started and lead 3 creative businesses in my career; 2 in-house, and 1 agency. I have also be part of a few business re-organizations in both...
Creative Start-up, Part 11: Recognition & Reward
In-House Business Startup Journal Part 11 For many in-house employees, year-end reviews are typically followed by an announcement of merit increases (AKA raises) and incentive payouts (bonuses). As managers we often wrestle with the balance of following the corporate...
Creative Start-up, Part 10: Goal Setting
In-House Business Startup Journal Part 10 How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set...
Creative Start-up, Part 9: Performance Reviews
In-House Business Startup Journal Part 9 Well, it’s that time of year again for many corporate creatives… the year-end performance review cycle has begun again. Unlike many of my colleagues on the outside, I need to follow a prescribed process whereby I self-evaluate...
Creative Start-up, Part 8: Admitting Mistakes
In-House Business Startup Journal Part 8 “Steve jobs would never have done that” I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don’t actually think that Tim Cook was wrong to do...
Creative Start-up, Part 7: Sell The Work, Not The Process
In-House Business Startup Journal Part 7 Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and...
Creative Start-up, Part 6: Inviting Clients to the Party
In-House Business Startup Journal Part 6 Like any business that is launching new products or services, all of the planning and development we have put into the new creative services department will have been for naught if we don’t announce the launch of new processes...
Creative Start-up, Part 5: Planning the Rollout
In-House Business Startup Journal Part 5 After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed...
Creative Start-up, Part 4: Assessment and Planning
In-House Business Startup Journal Part 4 The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start putting together my big...