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Clarity is a competitive advantage, not a luxury. By integrating a Vivid Vision and Brand Positioning into your organizational culture, you move the board from reactive problem-solving to a proactive system of alignment that ensures every decision moves the needle toward a shared future.
Brenits Creative Principal Andy Brenits has been invited to serve on the Chandler Education Foundation Board, supporting education through strategic leadership.
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Social media feels ineffective when goals are unclear. Small businesses often measure the wrong metrics instead of tracking what drives real business outcomes.
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We’ve all heard the old saying that it’s “not what you know, but who you know” when it comes to getting a new job. Look, lets be honest with ourselves for a moment shall we? We’re all talented, creative, and experienced to one degree or another. And we have great...
I’m one of those lucky people who knew early on what I wanted to do when I grew up, and my parents always encouraged me to develop my talent. Growing up in a family full of business professionals I was encouraged to “do more art” rather than persuaded to focus on...
Managing creative professionals requires more than assigning work and tracking deadlines. The most effective leaders act as coaches, create opportunities for growth, build trust, and understand the difference between managing processes and leading people. Here are four lessons I’ve learned from leading creative teams over the years.
In-House Business Startup Journal Part 12 No, the title is not a mistake. Sometimes, you have to let things fail. I have started and lead 3 creative businesses in my career; 2 in-house, and 1 agency. I have also be part of a few business re-organizations in both...
In-House Business Startup Journal Part 11 For many in-house employees, year-end reviews are typically followed by an announcement of merit increases (AKA raises) and incentive payouts (bonuses). As managers we often wrestle with the balance of following the corporate...
In-House Business Startup Journal Part 10 How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set...
In-House Business Startup Journal Part 9 Well, it’s that time of year again for many corporate creatives… the year-end performance review cycle has begun again. Unlike many of my colleagues on the outside, I need to follow a prescribed process whereby I self-evaluate...
In-House Business Startup Journal Part 8 “Steve jobs would never have done that” I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don’t actually think that Tim Cook was wrong to do...
In-House Business Startup Journal Part 7 Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and...