You can’t stick to the plan unless you make one. Why planning—not tactics—is the missing link between goals, strategy, and real momentum.
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Ideas, observations, and practical frameworks to help founders and business owners make better decisions about brand, marketing, growth, leadership, and self-employment.
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That’s a Wrap on 2025: A Decade In, The Year By The Numbers
Reflecting on a decade in business, this 2025 year-in-numbers recap shares insights, client work, lessons learned, and what’s ahead for 2026.
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BrandTherapy Notes #1: Staying findable in the age of AI
SEO helps Google find you. AEO and GEO help AI find you. Here’s how adding FAQ content keeps your brand visible in the age of AI search.
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The Difference Between Branding, Identity & Logo Design
I often talk about how your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Here is some clarification of the differences between...
How Flexible Is Your Logo?
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?
10 Branding Mistakes Your Small Business is Making.
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of...
Work at an agency, freelance or go in-house? Part 2
FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.
Work at an agency, freelance or go in-house? Part 1
It’s hard for me to believe I’ve been at this—being a design professional—for nearly 25 years, since I’m the first one not to go into some more traditional (for my family, at least) field of study or business. I grew up around relatives who worked on Wall Street, in...
Get the most ROI from training and development of staff
You’ve likely seen the meme below on LinkedIn and thought to yourself “Yes, this is so true. But what can I do about it. I don’t have a budget for training and development”. Or maybe you see that meme and think about yourself and wish your boss could break with a...
3 Ways to Find a Great In-House Creative Job
We’ve all heard the old saying that it’s “not what you know, but who you know” when it comes to getting a new job. Look, lets be honest with ourselves for a moment shall we? We’re all talented, creative, and experienced to one degree or another. And we have great...
Inspiration, Career Influencers and Design Heroes
I’m one of those lucky people who knew early on what I wanted to do when I grew up, and my parents always encouraged me to develop my talent. Growing up in a family full of business professionals I was encouraged to “do more art” rather than persuaded to focus on...
4 Tips for Managing and Leading Creative Teams
Managing creative professionals requires more than assigning work and tracking deadlines. The most effective leaders act as coaches, create opportunities for growth, build trust, and understand the difference between managing processes and leading people. Here are four lessons I’ve learned from leading creative teams over the years.