2027 Is Coming. Is Your Brand & Marketing Ready? →
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Andy Brenits will present “Own Your ‘It’ Factor” at the Queen Creek Chamber’s Business Builders Series on April 17. This interactive workshop will help entrepreneurs clarify what makes their business unique and learn how to communicate that value clearly to customers and prospects.
Clarity is a competitive advantage, not a luxury. By integrating a Vivid Vision and Brand Positioning into your organizational culture, you move the board from reactive problem-solving to a proactive system of alignment that ensures every decision moves the needle toward a shared future.
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Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.
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Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but often, in their heart of hearts, they...
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
I often talk about how your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Here is some clarification of the differences between...
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of...
FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.
It’s hard for me to believe I’ve been at this—being a design professional—for nearly 25 years, since I’m the first one not to go into some more traditional (for my family, at least) field of study or business. I grew up around relatives who worked on Wall Street, in...
You’ve likely seen the meme below on LinkedIn and thought to yourself “Yes, this is so true. But what can I do about it. I don’t have a budget for training and development”. Or maybe you see that meme and think about yourself and wish your boss could break with a...