In his latest interview with Bold Journey Andy Brenits shares insights on clarity, purpose, and business growth, explaining why most challenges aren’t execution problems but clarity problems, and how better thinking leads to better decisions.
Insights & Updates
Insights to Help You Build a Better Brand, and Business, That Works for You.
Ideas, observations, and practical frameworks to help founders and business owners make better decisions about brand, marketing, growth, leadership, and self-employment.
What Does a Brand Strategist (or Creative Strategist) Actually Do?
Most businesses don’t need more ideas. They need clearer direction. In this article I explain the difference between brand strategy and creative strategy, and why clarity leads to better decisions, stronger marketing, and more consistent growth.
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BrandTherapy #8: Q1 is done. What’s next for Q2?
Q1 is done—and this is where many businesses start to drift. Not because of lack of effort, but because decisions are being made without a clear plan. Using a simple Start, Stop, Continue exercise helps you reset priorities, reduce noise, and make more consistent, on-brand decisions heading into Q2.
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Solo(ish) – Downtime
Happy Thursday from the home office in Phoenix, where summer break means we stay inside until it cools off (so I’ll see you sometime in September). I just got back from a week at the beach with my family, where it was 70 degrees all the time. After months of hard...
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
How I Killed (and Fixed) My Email Campaigns
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
We’re all working from home now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
How To Name Your Brand
Effective brand naming isn’t emotional or political—it’s strategic. It should align with your positioning, resonate with your audience, and be memorable enough to stand on its own. More than a trivial detail, a name plays a critical role in shaping perception, signaling value, and reinforcing your brand’s promise. A weak or confusing name can dilute impact and force your brand to work harder to stay top of mind. Ultimately, naming is both a creative and disciplined process that deserves as much attention as any other aspect of branding.
How Behaving Like A Consultant Made Me A Better In-House Corporate Creative
Last year I wrote about some lessons learned while working in-house that makes me a better consultant and business owner. Today, I'm turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate,...
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
40+ Types of Marketing for Your Business
Marketing isn’t just one thing—it’s a diverse ecosystem of strategies that have evolved with technology, consumer behavior, and media platforms. This comprehensive guide explores over 40 distinct types of marketing, from traditional advertising and inbound content to emerging methods like voice, experiential, and neuromarketing. It emphasizes that there’s no single best approach—businesses should choose the right mix based on their audience, goals, and resources. Ultimately, understanding these categories helps brands become more strategic, creative, and effective in how they engage and convert their audiences.
Free Event: Know your “it” Factor. Brand Workshop & Lunch and Learn.
Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.