10 Questions. 10 Minutes. What’s helping, or hurting, your brand? →

Insights on News & Updates
Interview on “FOAFing around with…”

Andy Brenits

Principal, Brenits Creative

I’m thrilled to have been interviewed by my friend and colleague, Harrison Wise, for the "FOAFing around with..." series, which features members of FOAF (Fraction of a Fraction).

I’m thrilled to have been interviewed by my friend and colleague, Harrison Wise, for the “FOAFing around with…” series, which features members of FOAF (Fraction of a Fraction).

In the interview, Harrison and I talked about how I’m different than a fractional CMO, branding, who I work with most often, misconceptions about fractional executives, and how a CEO would measure the success of a fractional chief brand officer.

FOAF is a professional services network comprised of fractional executives specializing in marketing, finance, operations, and other disciplines offering fraction-of-a-fractional executive leadership to give CEOs flexible talent on-demand to bridge leadership gaps, accelerate growth, and clear obstacles so they can achieve their business goals:

Thank you again, Harrison, for allowing me to share my experience and perspectives.

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years of experience across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

If that sounds useful, you’re welcome to subscribe to On-Brand/Off-Brand.

Looking for focused clarity? An IdeaStorm is a strategic session designed to help you get unstuck and see your next move clearly.

Subscribe to Insights

Get powerful insights from Brenits Creative principal Andy Brenits in your inbox monthly(ish).

We respect your privacy. Unsubscribe at any time.

Other Posts You Might Like

Andy Brenits to Present Marketing Workshop at TENWEST 2026

Andy Brenits to Present Marketing Workshop at TENWEST 2026

Brand strategist Andy Brenits will speak at the TENWEST Festival on March 27, 2026 in Tucson, Arizona. His session, “You Don’t Have to Cold Call (If You Don’t Want To),” will share practical marketing strategies for creatives who want consistent work without relying on cold calls or sales-heavy tactics.

Presenting at the QC Chamber Business Builders Series

Presenting at the QC Chamber Business Builders Series

Andy Brenits will present “Own Your ‘It’ Factor” at the Queen Creek Chamber’s Business Builders Series on April 17. This interactive workshop will help entrepreneurs clarify what makes their business unique and learn how to communicate that value clearly to customers and prospects.