Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.
I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?