YOUR LOGO IS NOT YOUR BRAND

YOUR BRAND IS WHAT THEY SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.

The Quality Of Your Brand Reflects The Quality Of Your Business.

YOUR BRAND = YOUR REPUTATION

We help consultants, entrepreneurs, and organizations develop and maintain a consistent way to look, communicate and act. 

If any these statements are true, we can help.

You’re losing new business.

We’ll help you figure out why, with insights and creativity that will boost your reputation and business.

Your brand is stale.

We’ll help you freshen things up with strategic positioning and identity that sets you up for success.

You need ideas. Big ideas.

Our IdeaStorming sessions will get you the kind of big ideas you need to achieve your goals.

How Much Does Branding Cost?

If your messaging is generic and your business strategy is weak, a great logo alone is not going to help you much in the long run.

3 Ways To Grow Small Brands On A Limited Budget

Surrounded by world-renowned brands such as Amazon, Apple, Procter & Gamble, and Netflix, we tend to forget there are over 28 million small businesses in America that create two-thirds of all new jobs. Publications, podcasts, and business schools love to analyze what...

Is Fear The Ultimate Brand Builder?

Halloween is one of my favorite holidays and has been since I was a kid. I grew up on the thrillers of the 1970's and 80's like John Carpenter's Halloween and The Thing, Ridley Scott's Alien, and William Friedkin's The Exorcist (be thankful I didn't choose the other...

When Is It Time For A Name Change?

Dunkin' Donuts recently announced that it was considering dropping 'Donuts' from its name in selected stores. A Pasadena, California location is to be the first with the Dunkin’ only branding. This new naming will highlight that there is more to the brand than the...

Where you work matters: 4 Ways To Increase Productivity

Being a business owner is challenging but it has some perks, like being able to work almost anywhere. Many of us work out of home offices, which in theory is great, until you realize the reason you’re working without pants is because you've gotten complacent with your...

Free Brand Checkup Worksheet

Starting a company? A brand checkup can help you start thinking now about key fundamental areas that strong brands are built on. It only takes 15 minutes.