Most brands don’t struggle because they lack ideas. They struggle because their positioning, messaging, visuals, and customer experience aren’t working together consistently. Brand consistency is what turns strategy into trust over time.
In his latest interview with Bold Journey Andy Brenits shares insights on clarity, purpose, and business growth, explaining why most challenges aren’t execution problems but clarity problems, and how better thinking leads to better decisions.
Most businesses don’t need more ideas. They need clearer direction. In this article I explain the difference between brand strategy and creative strategy, and why clarity leads to better decisions, stronger marketing, and more consistent growth.
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.