More marketing usually isn’t the fix. Most businesses aren’t short on activity, they’re short on clarity. Here’s why brand strategy, not another campaign, is what actually moves growth forward.
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BrandTherapy Notes #6: The Internet Is Bigger Than Our Echo Chambers
Most businesses concentrate their marketing efforts in the platforms that feel familiar. But attention doesn’t always follow comfort. In this BrandTherapy Note, I explore why LinkedIn isn’t the center of the internet, what Reddit’s ranking reveals about audience behavior, and how to think more strategically about the role each channel plays in your marketing stack.
BrandTherapy Notes #5: Why “meh” Super Bowl ads still work
Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.