When your brand or marketing starts to feel scattered, clarity matters more than new tactics. A Start, Stop, Continue list is a simple three-step tool to help you decide what to focus on, what to let go of, and what’s already working.
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.