Most businesses don’t need more marketing. They need clarity on what’s on-brand and what’s off-brand. Introducing On-Brand/Off-Brand, the newsletter formerly known as The Creative Brief.
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Most Businesses Don’t Need More Marketing
More marketing usually isn’t the fix. Most businesses aren’t short on activity, they’re short on clarity. Here’s why brand strategy, not another campaign, is what actually moves growth forward.
BrandTherapy Notes #11: The Weight of Old Decisions
As businesses grow, they accumulate services, processes, commitments, and assumptions that no longer fit. Sometimes the fastest path to growth isn’t adding more—it’s removing what’s become off-brand.
Same Water, Different Price: Why Context Shapes Value More Than Pricing
Pricing isn’t just a number, it’s a signal shaped by context. When your positioning is unclear, buyers define your value for you, often leading to price resistance. The issue usually isn’t your pricing—it’s how you’re being perceived.
Featured in Bold Journey: On Clarity, Purpose, and Leading with Perspective
In his latest interview with Bold Journey Andy Brenits shares insights on clarity, purpose, and business growth, explaining why most challenges aren’t execution problems but clarity problems, and how better thinking leads to better decisions.
BrandTherapy Notes #8: Q1 is done. What’s next for Q2?
Q1 is done—and this is where many businesses start to drift. Not because of lack of effort, but because decisions are being made without a clear plan. Using a simple Start, Stop, Continue exercise helps you reset priorities, reduce noise, and make more consistent, on-brand decisions heading into Q2.
What Does a Brand Strategist (or Creative Strategist) Actually Do?
Most businesses don’t need more ideas. They need clearer direction. In this article I explain the difference between brand strategy and creative strategy, and why clarity leads to better decisions, stronger marketing, and more consistent growth.
BrandTherapy Notes #7: On-Brand vs Off-Brand Decisions
Most inconsistent decisions aren’t caused by lack of effort—they’re caused by lack of clarity. When you pair a vivid vision with brand positioning, decisions become more consistent and easier to make. Instead of reacting in the moment, you can evaluate choices through simple filters that keep your business aligned.
Five Ways Strategic Clarity Improves Business Performance
Most business challenges aren’t caused by a lack of effort. They’re caused by a lack of clarity. Discover five ways strategic clarity helps organizations align decisions, improve performance, and create sustainable growth.