As businesses grow, they accumulate services, processes, commitments, and assumptions that no longer fit. Sometimes the fastest path to growth isn’t adding more—it’s removing what’s become off-brand.
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BrandTherapy Notes #9: Pricing as Positioning
Pricing isn’t just a number. It’s a signal. When pricing aligns with positioning, it attracts the right prospects, sets expectations early, and reduces friction. If it feels off, for you or your prospect, the issue usually isn’t the price. It’s the positioning behind it.
BrandTherapy Notes #8: Q1 is done. What’s next for Q2?
Q1 is done—and this is where many businesses start to drift. Not because of lack of effort, but because decisions are being made without a clear plan. Using a simple Start, Stop, Continue exercise helps you reset priorities, reduce noise, and make more consistent, on-brand decisions heading into Q2.
BrandTherapy Notes #7: On-Brand vs Off-Brand Decisions
Most inconsistent decisions aren’t caused by lack of effort—they’re caused by lack of clarity. When you pair a vivid vision with brand positioning, decisions become more consistent and easier to make. Instead of reacting in the moment, you can evaluate choices through simple filters that keep your business aligned.
BrandTherapy Notes #6: The Internet Is Bigger Than Our Echo Chambers
Most businesses concentrate their marketing efforts in the platforms that feel familiar. But attention doesn’t always follow comfort. In this BrandTherapy Note, I explore why LinkedIn isn’t the center of the internet, what Reddit’s ranking reveals about audience behavior, and how to think more strategically about the role each channel plays in your marketing stack.
BrandTherapy Notes #5: Why “meh” Super Bowl ads still work
Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.
BrandTherapy Notes #4: Measuring the Right Thing With Social Media
Social media feels ineffective when goals are unclear. Small businesses often measure the wrong metrics instead of tracking what drives real business outcomes.