10 Questions. 10 Minutes. What’s helping, or hurting, your brand?

A Strategic Check-In for Growing Businesses

The Brand & Marketing Scorecard

A 20-minute diagnostic to understand how well your brand positioning, messaging, and marketing strategy are actually working together—right now.

Answer 30 short statements and get a clear, plain-English snapshot of what’s aligned, what’s drifting, and what deserves your focus next.

Begin The Scorecard

How This Diagnostic Helps

About The Brand & Marketing Scorecard

This is a structured strategic check-in for growing businesses.

It helps you see, clearly and quickly, whether your positioning, messaging, and marketing strategy are aligned — or quietly working against each other.

It’s not an audit. It’s a strategic mirror.

Who This Is For

Founders, business owners, and marketing leaders responsible for growth and direction — especially when marketing feels heavier, less predictable, or more effort-driven than it should.

This is designed for decision-makers — not marketers looking for more tactics.

What You’ll Do

You’ll respond to 30 short statements across three areas:

  • Positioning

  • Messaging

  • Marketing strategy

Answer based on how your business operates today — not how it used to work, or how you hope it works.

When you finish, your score appears immediately, along with a plain-English explanation of what it indicates and what to consider next.

Higher scores signal leverage.
Lower scores expose friction.
Both inform your next move.

When to Use This

Most businesses don’t rethink brand strategy randomly.
They do it at inflection points:

  • Growth accelerates

  • Priorities shift

  • The market changes

  • What once worked stops working

If decisions feel heavier than they should, this helps you pause and see clearly.

Not more tactics.
Better visibility.

What You’ll Walk Away With

  • A pressure test of brand and marketing alignment
  • Visibility into blind spots
  • A clearer basis for what to refine, fix, or ignore

Most growth problems aren’t effort problems.
They’re alignment problems.

This isn’t a judgment.
It’s a strategic reset.

    Ready to Get Started?

    Begin the Brand & Marketing Scorecard

    30 questions. Three focus areas. A clear view of where you stand — right now.

    If some of these concepts feel unfamiliar, that’s useful data — not a problem.

    Your responses are private. Results are visible only to you.

    Answer honestly based on how your business operates today — not how it worked in the past, and not how you wish it worked.

    Clarity first. Decisions second.

    Step 1 of 5

    Section 1: Brand Positioning & Strategic Clarity (10 Questions)

    These questions explore how clearly your brand is defined and understood—internally and externally. They focus on whether your positioning, priorities, and direction are strong enough to guide decisions and keep everyone aligned.
    1. Brand Clarity & Shared Understanding
    We have a clear, shared understanding of what our brand stands for—and can explain it consistently across our team.
    2. Positioning & Differentiation
    We can clearly articulate who we are for, who we are not for, and why we are meaningfully different in the market.
    3. Problem Ownership
    We are clearly anchored to a specific problem our customers care deeply about—and our brand consistently reinforces that focus.
    4. Brand as a Decision Filter
    Our brand helps us make decisions—what to say yes to, what to say no to, and where to focus our energy.
    5. Promise & Proof
    We have a clear brand promise, and our customer experience consistently delivers on it.
    6. Values in Practice
    Our values are reflected in how we operate, communicate, and prioritize—not just how we describe ourselves.
    7. Messaging Alignment
    Our messaging is focused, consistent, and reinforces the same core idea across channels and touchpoints.
    8. Visual & Verbal Consistency
    Our visual identity and tone of voice feel cohesive, recognizable, and aligned with how we want to be perceived.
    9. Market Feedback & Validation
    We see evidence that our brand is understood and valued by the market (inquiries, referrals, engagement, or sales conversations).
    10. Future Direction
    We have a clear sense of where our brand is headed—and our current decisions are aligned with that direction.

    Created by Andy Brenits, brand strategist and advisor to founders and leadership teams for 30 years.

    Takes about 20 minutes. Your results will be shown immediately and emailed to you.

    No spam. Just your results and occasional strategic insights.

    COMMON QUESTIONS ABOUT THIS SCORECARD

    Frequently Asked Question

    What is the Brand & Marketing Scorecard?

    The Brand & Marketing Scorecard is a self-guided diagnostic designed to assess how well your brand positioning, messaging, and marketing strategy are working together to support your business. It highlights areas of clarity, misalignment, and friction so you can decide where focus will matter most next.

    How long does the assessment take?

    Most people complete the assessment in about 10–15 minutes. The questions are short, and your score is calculated automatically once you finish.

    Is this a test or a grade?

    No. This is a diagnostic, not a judgment. There are no right or wrong answers. High scores often reveal opportunities to sharpen focus and create leverage. Lower scores usually explain why growth feels heavier or more effort-driven than it should.

    Do I need to work with you to use this tool?

    Not at all. The scorecard is designed to provide value on its own. Some people use it internally to align teams or guide planning. Others choose to use it as a starting point for a conversation through an IdeaStorm or BrandTherapy engagement—but that’s entirely optional.

    Who is this diagnostic best for?

    This scorecard is especially useful for founders, business owners, and leadership teams navigating growth, transition, or complexity. It’s designed for people who want clearer direction—not tactics, hacks, or execution-only solutions.

    What do I receive after completing the scorecard?

    You’ll receive:

    • A total score based on 30 statements across brand and marketing

    • A plain-English explanation of what that score typically indicates

    • Guidance on what to focus on next based on your results

    You can also choose to have your results emailed to you for reference or discussion.

    What if I’m not sure how to answer a question?i

    That’s completely normal, and often a useful signal.

    Answer based on how things actually operate today, not how you wish they worked or how they looked in the past.

    If you’re torn between two answers, choose the one that feels more honest in practice. Neutral or “in-between” answers aren’t a problem; they often highlight areas where clarity is still forming, which is exactly what this diagnostic is designed to surface.

    What should I do after I see my results?

    Review your results for patterns, not perfection. High scores point to refinement and leverage; lower scores often explain why growth feels harder than it should. Many teams use the scorecard as a starting point for alignment and prioritization. If you want help interpreting your results, an IdeaStorm™ session can provide clarity on what to focus on next.

    Design without strategy is just art.

    Let’s Start with Clarity

    If you’re exploring brand or marketing support and want to make a thoughtful decision, the best place to start is a conversation—or an IdeaStorm™ when you’re ready.

    Schedule a consultation