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Creative Start-up, Part 2: Talking Less and Listening More

Andy Brenits

Principal, Brenits Creative

In-House Business Startup Journal Part 2 My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and customary “welcome aboard” hand shaking, I’m also asked about my background and experience. Over the course of the next few days as I […]
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In-House Business Startup Journal Part 2
My first few day on the job typically include meeting lots of new people including colleagues, clients, leaders, and direct reports. Along with the usual and customary “welcome aboard” hand shaking, I’m also asked about my background and experience.
Over the course of the next few days as I meet more people and get comfortable with the ones I’ve already met, I also start learning more about how things are currently operating, or how things used to be. I probably don’t have to tell you that people in any office setting love to talk about the good old days, especially when they were not all that good.
Anyone who knows me knows that I’m a talker. However an important part of managing and leading is active listening. And that’s what I’m doing more of during my first 10 to 20 days on the job than any other time.  It’s not just the formal meetings with my boss, their boss, clients and stakeholders, or department colleagues that give me the knowledge I’m going to work with but all of the impromptu gatherings, office drop-by’s, first week-on-the-job lunches and hallway-meetings that really inform me about what I need to do.
I learn more about what is or isn’t working, or needs to be implemented, from these short conversations than almost any other time on the job.  And I use these opportunities to ask questions, and really listen to the answers my co-workers give me about how my team can best serve them.

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

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