BROWSE BY TOPIC
ALL | BRAND STRATEGY | MARKETING & GROWTH | LEADERSHIP & MANAGEMENT | SELF EMPLOYMENT & PRODUCTIVITY | IMPACT & RESULTS | NEWS
NEWSLETTERS
After nearly eight years leading in-house creative teams and more than two decades in the profession, I discovered that many of the skills that make effective corporate leaders also make successful consultants. From operational discipline and relationship building to managing time strategically, these lessons continue to shape how I advise clients and run my business today.
One of the questions I’m asked most often by students and emerging creative professionals is whether they should work freelance, join an agency, or pursue an in-house role. The answer depends on your goals, priorities, and stage of life. Here are lessons from my own 25-year journey across all three career paths.
Managing creative professionals requires more than assigning work and tracking deadlines. The most effective leaders act as coaches, create opportunities for growth, build trust, and understand the difference between managing processes and leading people. Here are four lessons I’ve learned from leading creative teams over the years.