Your business may be more sophisticated, experienced, and valuable than it was five or ten years ago. But has the way you present it kept up? If not, you may be inadvertently surrounding $600 worth of value with $40 signals.
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The $600 Business Still Selling Itself Like a $40 One
Your business may have become more sophisticated, experienced, and valuable while the way you present it stayed the same. The Palessi experiment offers a powerful lesson in how positioning shapes perception, and what happens when the signals surrounding your business don’t match the value you actually deliver.