Designed to optimze creativity and efficiency, my approach is always strategic. I begin by gaining a thorough understanding of client needs, the needs of thier prospective audience, and what thier competitors are doing with various brand touchpoints.
Anyone attempting to develop identity and marketing communications without this background research will not get the strategy or execution right.
My approach is also holistic. The fact that the specific deliverables for a project are defined, would not preclude me from providing more ideas for creating the brand experience being sought after.
Below are downloadable descriptions of the processes I use to complete client projects.
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