Pratt GradComD Program

Design Management Class: Fall 2010

Updated 03/03/11

1. Course Syllabus
2. Class Schedule (revised 03/2/11)
3. Student Questionnaire
4. Team project status report template

Introduction

1. Presentation
2. Handout: 18 Views on design Management

Business Structures

1. Presentation
2. Handout: Entity Comparison
3. Handout: Business Designations

Managing the organization

1. Presentation
2. Handout: CB Salaries Aren't Import
3. Handout: CB Running Your Business
4. Handout: CB SWOT and ROI
5. Handout: Smart Goals

Financial Issues

1. Presentation
2. Handout: AIGA/AQUENT 2005 Salary Survey
3. Handout: Creative Business, How much would you charge
4. Handout: Creative Business, Should I have a Minimum Fee?
5. Extra: AIGA Design:Business article archive (note, .zip archive contains "web archive" documents that can be opened in the Safari web browser)

Legal Issues

1. Presentation
2. Handout: A Trademark is not a patent or a copyright

Proposals and briefs

1. Handout: Sample proposal/contract
2. Handout: Sample simple estimate
3. Handout: Sample Terms
4. Handout: Sample invoice
5. Handout: How to write a creative brief
6. Handout: How to write effective proposals
7. Handout: Presentation techniques
8. Handout: AIGA Standard Contract info

Human Resources

1. Handout: Creative Business, Who works for whom?

Management and Leadership

1. Handout: 9 Faces of Leadership
2. Handout: Fast Company, The natural Leader
3. Handout: Are you picking the right leaders

Project Management

1. Handout: CB Investigating a project
2. Handout: GANTT charts
3. Handout: The Development Process

The Persuaders

• Homework: Questions about the video
• Instructions: Watch the at the below link. Then download the above questions. Print out the sheet with your answers and bring them to the next class.

Link to online video files: Note, requires Windows Media or RealPlayer http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

Marketing and Branding

1. Handout: Marketing Ingredients
2. Handout: Marketing 101
3. Handout: 7 step marketing plan
4. Handout: Marketing Terms
5. Handout: The Elevator Pitch
6. Handout: Brandings unsung heroes
7. Handout: BusinessWeek, Cult Brands
8. Handout: BusinessWeek, top 100 Brands
9. Handout: Lessons in Brand Management
10. Handout: Living the Brand
11. Handout: The Brand Called You

Design responsibility

1. Handout: About Sustainability
2. Handout: Design and the Environment
3. Handout: AIGA guidelines on sustainability
4. Handout: Book exerpt: Natural Capitalism